A Guide to Successful Dropshipping
No matter what people may tell you, a website is absolutely no good if you do not have any traffic coming to the site. Unfortunately it is not an easy task to get that establish a traffic base to your website. As they say - good things do not come easy. That is definitely the case with this subject as well.
Once you do establish a consistent amount of traffic to your site, you will be happy to know that you will be in the position to make an ongoing income from that site for as long as the traffic lasts. In most cases, it never goes away (depending on what tactics you are using to get that website traffic). The fact of the matter is that without a solid website with good marketing - your dropship business will struggle a great deal.
If you have not heard of search engine optimization (aka SEO) by now, get used to it real quick. It is one of the most valuable and important aspects of running a website. For a more in depth look into SEO check out this Search Engine Optimization Overview that was put together by Google. They definitely know what goes into successfully ranking in search engines.
As for a small overview of what search engine optimization is - we can give that to you right here. The concept of seo, is basically doing a variety of tasks that will lead to good search engine results for your desired keywords. For example, if you are selling Jewelry on your dropship site, then you would want to rank for terms such as "buy jewelry online" or "diamond rings for sale". You will never rank for these keywords on accident. People that are ranking high in Google for those keywords are ranking in those positions for a reason. They have done what is needed to rank.
There are a variety of different things you could do in order to rank for the keywords that are going to benefit you. You could hire an Internet Marketing Company such as Marketing Customs - which specialize in gaining good search results for drop shipping sites. If you are the kind of person that is hands on or if you are on a tight budget - then you might want to learn SEO on your own. If you are going to do that - we HIGHLY recommend Aaron Wall's SEO Book. There is literally no better way to learn Search Engine Optimization than with this product. Check it out and see what he has to offer. He is a genius.
While it is a MUST for you to have good search engine optimization on your website, there are also some other options that you could use along with search engine optimization. You could use paid advertising to promote your dropshipping website. Some of these techniques include Pay Per Click advertising and private advertising on other websites. You could use outlets such as Google Adwords, which is highly recommended and you could use Facebook as well.
Gaining website traffic is not something that happens over night. You have to be willing to spend a lot of time and effort if you are going to establish a consistent amount of traffic to your drop ship website. There is a lot of competition out there, and you have to be better than them. That takes time.
Also, you are going to have to be willing to spend a little bit of money and work very hard, or just simply spend a lot of money. One way or another, this is a real business - it does not come free. If you are going to run your dropship business the way it should be ran - it will take some investments.