If you do not drop ship the right way, you may quickly find that making substantial amounts of money, if any amount of money at all, will be difficult. The primary reason that most people fail at drop shipping is that they did not approach it in the correct way and failed to properly promote or research their products. However, if you drop ship the right way, you can be almost guaranteed a successful venture into the drop shipping market. Doing so is actually a great deal simpler than you may think.
Pick a Very Specific Niche or Market
Never assume that products that sell well for some people will sell equally well for you. This is almost never the case. When you first begin drop shipping, you are a new player to the game. If you choose a familiar market such as jewelry or electronics, you may find yourself competing with well established providers with a larger customer base. You can counteract this market aspect by picking a specific product with which you are familiar and can provide a market where little or no market is available.
Of great importance is the selection of a product that you enjoy. Search your interests for something that you think will sell well without a great deal of competition. Much of your research can be avoided if you are already very familiar with the product before beginning to sell it for a profit. By choosing a product that you enjoy (or might enjoy) in a market that does not offer a great deal of the product, you can maximize your potential for earning larger profits.
Research Your Drop Ship Product Well
Of utmost importance in learning to drop ship the right way is the willingness to do a great deal of research about the product that you wish to sell. If you have chosen your drop ship source well (we suggest Doba or World Wide Brands) these research tools will already be available. If you chose a free drop ship source, you may have to do the foot work on your own. With such a vast resource as the internet, such research is usually quite easy.
Do not stop with research about how the product works. You must also research marketability and demo graphics. There is usually a high percentage of specific types of people that tend to buy certain products. When you market that product, you will want to gear your advertising towards that demographic more than others. If you do this, you will be targeting the very consumers with which you expect to make the most money.
Build a Website Around that Drop Ship Product
Do not even consider the method of selling on eBay or Amazon.com as being the right way to drop ship. There is just too much competition on these venues to be very successful. Many people that drop ship on eBay make less than a single dollar on each product and have to rely on large sales volumes to turn a profit. With that being the case, you should build a website geared toward the sale of your product and advertise that website on other venues to build a consumer base.
Of most importance to the production of your website is content. Provide information about each product, not just a place to buy that product. With more valuable content, your website will hit higher on search engines and promote more website visits. Even if people only come to your website for information at first, they will likely remember your website when they wish to buy a product in the future, provided that they enjoyed your content.